During my time working as an in-house graphic designer for PharmaCann, I was tasked with creating brand material for the upcoming holiday 710. The holiday is to celebrate marijuana concentrates such as wax, butter, shatter, and oils in the same way 420 is to highlight smoking the plant itself. Traditionally, 710 is a play on the word “OIL” if it were upsidedown and a number. With this project, I really wanted to highlight the photos I took while visiting the lab where they make the concentrates. The brand guidelines for Matter are minimal with strict adherence to the typography and specific color that is used to identify the Matter line of products. The deliverables included two digital and one printable material letter size for the dispensaries to display. With the many different locations in different states of the dispensaries, there were versions made for Massachusettes, Illinois, New York, and Pennsylvania which all have variance in the laws per state.