Since the end of March 2020 my work with Kickstand Productions, unfortunately, came to a complete halt as the COVID-19 pandemic swept through Chicago. All large gatherings of 10 people or more were made temporarily illegal so any indoor concerts that Kickstand typically would be booking were canceled. So rethinking the idea of what a concert can be was a challenge that I worked with the team to brainstorm ideas and branding identities. We came up with the idea of pitching drive-in concerts similar to 1950’s drive-in movies to comply with the CDC guidelines for the pandemic. I took inspiration from vintage neon signs in the color, shapes, and typography. I also used a photo collage style in the marketing materials to give a more DIY/punk aesthetic that can relate to the type of artists Kickstand is trying to book.